Do you find it hard to find a higher purpose for your business? Maybe you have heard of Simon Sinek and his Golden Circle, but are having a hard time … Read More
3 tips för att ta ditt företag till nästa nivå under 2018
Om du är företagsledare vill du förmodligen utveckla ditt bolag. Tillväxt är kanske inte ett självändamål men enligt tillväxtverket vill 7 av 10 svenska företag växa, och 4 av 10 … Read More
Finansiera din tillväxtresa
Inte sällan behövs extra kapital för att skapa tillväxt. Idag släpptes den nya finansieringshandbok som är framtagen av Driva Eget i samarbete med Almi Företagspartner. Boken innehåller information om olika … Read More
Checkar till affärsutveckling och tillväxt
Almi Företagspartner Väst, Business Region Göteborg och Enterprise Europe Network bjuder in till informationsträff kring att man kan söka checkar för att utveckla sin affär och växa. Genom att exportera … Read More
Tillväxtprogram genom Almi
Ett bra sätt att komma igång med tillväxtarbete är att involvera sig i ett program för tillväxt, där man tillsammans med andra företag skapar förutsättningar för att få just ditt … Read More
Vad är Hållbar & Lönsam Tillväxt?
Tillväxt i små företag Studier visar på att de små företagen (<50 anställda) har störst potential för att skapa tillväxt i den egna verksamheten. Detta då dessa företag ofta är … Read More
How to monitor your Google ranking
I often get questions about how to measure keywords and phrases for a specific site. By monitoring your targeted keywords in Google, you can Keep track of your targeted keywords See … Read More
Våra bästa tips
Nu delar vi med oss av guldkornen som vi hittar då vi gör vårt bästa att hålla oss à jour med vad som händer i våra fokusområden entreprenörskap, digital marknadsföring … Read More
Opportunities of the year of the black water dragon
Happy new year all of you celebrating the chinese new year, and if you do not, maybe you should… With 1.35 billion habitants and a fast growing economy, China has … Read More
Minimum viable product – essential thinking for startups!
The Minimum Viable Product is one key aspect of The Lean Startup which basically means that the best way to get to the market is by developing a product that … Read More
Cómo crear un Programa de Fidelización sobre su Marca Personal
En los últimos meses, he sido parte de la creación de una nueva compañía, enfocada en programas de fidelización a través de dispositivos móviles. Esto me ha llevado a pensar … Read More
How To Build A Personal Branding Loyalty Program
In the last few months I have been part of a new startup company, working with loyalty programs and their mobile presence. This has led me to think how one … Read More
Two weeks, two castles, a lot of inspiration
The last two weeks has been really inspiring. I have been speaking about Social Media, been networking with some of Sweden’s most inspiring networkers and visited two castles. First me … Read More
Dos castillos en dos semanas, una fuente de inspiración
He dictado charlas sobre ”Social Media”, he estado en contacto con las personas más influyentes en el tema y he visitado dos castillos. Jóvenes Emprendedores de Suecia 2011 (foto: Cecilia … Read More
Why quick fixes sell – and why they don’t work
It has been a while since I last wrote here in the blog, and the reason is that I feel that more and more of the Personal Branding space is … Read More
¿Por qué las soluciones rápidas venden – y por qué no funcionan?
Ha pasado algún tiempo desde la última vez que escribí en mi blog y la razón es que siento que cada vez más el espacio de marcas personales está siendo … Read More
Sociala Medier vid lansering av produkt eller nytt företag – presentationen
På allmän begäran finner ni presentationen från vår serie av inspirationsföreläsningar om Sociala Medier. Om vi anordnar en mer ingående kurs under våren, skulle du vara intresserad av att deltaga? Fyll i … Read More
Sociala Medier vid lansering av produkt eller nytt företag
I onsdags var jag i Borås för att hålla den första föreläsningen i vår serie av inspirationsföreläsningar om Sociala Medier som jag och Victoria Ahlén håller i Västsverige för ALMI … Read More
Top tips for efficent speed networking
Come well prepared During a speed networking session it is extremely important to be well prepared, efficent and goal oriented. There is very little time for small talk in contrast … Read More
Tips för effektiv speed networking
I förrgår var jag på Entreprenörsdagen på Lindholmen Science Park här i Göteborg och vi fick lyssna på massa inspirerade föreläsningar, bland annat av Navid Modiri om inpiration och en … Read More
How Language Skills Can Improve Your Personal Brand
Lately I have reflected quite a lot about how we look upon persons depending on their origin and adoption to the culture where they live. My wife is from Panama, … Read More
How getting married is empowering your personal brand
I have read about changing your maiden name will dilute your personal brand, and that taking another name will give you less salary. That might be so if you do … Read More
Hur äktenskapet kan förstärka ditt personliga varumärke
Jag har läst om att det personliga varumärket försvagas av att man ändrar sitt efternamn och att man riskerar en lägre lön i och med namnbytet. Så kan vara fallet … Read More
Elevator Pitch – Ett verktyg för ditt personliga varumärke
”Kort och tydligt pitch – intressant och tydligt varumärke” Uttalandet ovan är det centrala budskapet i detta inlägg. Kanske det är allt du behöver, kanske vill du läsa hela inlägget. … Read More
Är du relevant?
För några månader sedan skrev jag om att ”Definiera målgruppen för ditt personliga varumärke” som är ett av det första stegen när det gäller att kommunicera vem du är och … Read More
Are You Relevant?
A few weeks ago I wrote about ”Defining The Target Audience For Your Personal Brand” which is one of the first step when it comes to communicating who you are … Read More
Building a corporate brand by working with personal branding
Since Tom Peters first coined the expression Personal Branding in 1997 in a Fast Company article, there has been more and more hype around the concept and new terms such as career branding, … Read More
Ungt entreprenörskap i Sverige
Idag publicerade Young Entrepreneurs of Sweden en artikel om att ”Sverige kan bli bäst i världen på ungt entreprenörskap”. Budskapet är extremt viktigt för Sveriges framtid då det pratas mycket om … Read More
How to work with personal branding pitches
”Short and clear pitch – interesting and clear brand” The statement above is the core message of this post. Maybe it is all you need, or maybe you want to … Read More
Personligt varumärkesbyggande vs. sälja sig själv
I min värld är det en stor skillnad mellan det personliga varumärket och att sälja eller marknadsföra sig själv. Det personliga varumärket är något man arbetar med att bygga upp på … Read More
Definiera ditt personliga varumärke – del 2
Personligt varumärkesbyggande I förra artikeln skrev jag om det personliga varumärkets två delar, varumärkets image och identitet. Att arbeta med det personliga varumärket är i första ledet en intern process … Read More
The Desired Outcome Of Your Personal Branding Efforts
Lately I have been very focused on outcomes. Not on objectives or goals, not on results, but on outcomes. My friends, colleagues and you readers have asked me what is … Read More
Den önskade effekten av ditt personliga varumärke
Den senaste tiden har jag fokuserat mycket på effekter, inte på mål eller delmål, inte heller på resultatet av en aktivitet, utan på effekten. Mina vänner, kollegor och ni läsare … Read More
Definiera ditt personliga varumärke – del 1
Det är många där ute idag som diskuterar personliga varumärken och hur man använder sociala medier för att marknadsföra sig själv. Det finns även många självutnämnda experter inom området, och … Read More
Defining The Target Audicence For Your Personal Brand
Original posted at https://brandyourself.com/blog. Last week I wrote about how to think multi channel strategy when working with your brand, based upon what goals, results and outcomes you are looking … Read More
Definiera målgruppen för ditt personliga varumärke
Förra veckan skrev jag om hur du kan tänka multikanalstrategi när du arbetar med ditt personliga varumärke, baserat på vilka mål, resultat och effekter du vill uppnå. Givetvis är målen, … Read More
Presentation om Sociala Medier för Innovationsrådgivare och specialister på ALMI
Idag hade jag förmånen att få presentera en grundöversikt av sociala medier för mina kollegor på innovationssidan på ALMI Företagspartner Väst. Det var 45 minuter av aha-upplevelser, frågor om verklig … Read More
Personal Branding Multi Channel Strategy
Original posted at http://brandyourself.com/blog/. We often discuss Facebook, Linkedin, Twitter, your resume, networking etc. one at the time or maybe in pairs, but seldom the whole picture is described. Your … Read More
Multikanalstrategi för ditt personliga varumärke
Vi diskuterar ofta Facebook, Linkedin, Twitter, ditt CV, nätverk etc. en åt gången eller kanske i par, men det är sällan man tar ett bredare grepp och tittar på helheten. … Read More
Handelskammardagen 2010
Ett stort, härligt hav av nätverkande sorlande människor med passion för att skapa nya affärer och att byta visitkort med varandra, det var inledningen på Industri- och Handelskammardagen 2010 på … Read More
Affärsidéer – ett verktyg för att utvecklas
Det väcks många tankar när ordet ”affärsidé” kommer på tal; Vad ska man skriva? Hur lång ska den vara? Vilka ska jag skriva den för? Räcker det om jag har … Read More
Is your brand proactive or reactive?
As an employer, I am always looking for the right talent for my team, and one of the most important part of my employees are that they have a proactive … Read More
Svenska webbentreprenörer på twitter och strukturtips
Häromdagen publicerade Christian Rudolf på Disruptive en lista på 99 Svenska Webbentreprenörer värda att följa på twitter och jag var med i listan med suffixet: ”kick-ass personal branding”. Alltid trevligt … Read More
How To Get Leverage From Media Monitoring
You have probably already read a few posts on how to monitor your brand, you might even have set up a Google Alerts as explained in this post by my … Read More
7 tips för att formulera din affärsidé
En affärsidé är uppbyggd på tre grundpelare: kundnytta, marknad och affärsmodell. Här ger vi några tips som ett stöd då formulerar och arbetar med din affärsidé. 1. Kundnytta Visa tydligt … Read More
Nyheter inom innovationssystemet i Västsverige
Jag skulle vilja tipsa om lite aktuellt inom entreprenörskaps och innovationsvärlden som kan vara av intresse för såväl idebärare som nystartade och etablerade företag i Västsverige. Inspirationskvällar med ALMI Företagspartner … Read More
How to Reach your Potential by Working with your Passion
This post originally posted at the BrandYourself.com Blog. Do you know what you are passionate about? Even if you do, maybe there are some things to add to the list, … Read More
Do you have the right personal resources for CRM²
This is the second article in a series about Creative Relationship Marketing – Customer focused traditional and social media marketing (the first post can be found here). Since the abbreviation … Read More
Creative Relationship Marketing – Customer focused traditional and social media marketing
I do not like the phrase ”social media”, even if I work with it every day. The reason is that it tries to describe something new and often in a … Read More
Brief is Beautiful (or is it?)
When I first started to write this post, the title was just ”Brief is beautiful”, but then I thought ”In which cases is this not true” and then I had … Read More
Sailing for growth
The past weekend I have been sailing with YEoS (Young Entrepreneurs of Sweden) and we discussed growth and development of our businesses. It was a really interesting trip and I … Read More
The lack of innovation in the field of Personal Branding
The other day I had a short discussion with Alexia Leachman (@AlexiaL) at the UK based company Blossoming Brands. There are a lot of posts and discussion about personal brands … Read More
How To: Setting up a professional voicemail to increase efficiency
More than often I get voicemail messages with just ”Hi, this is John Doe, please call me back”. If I am lucky the person will also leave a phone number … Read More
Passion for Sweden
Yesterday I wore a Swedish soccer shirt, watching our under 21 team loose against England in the semi-finals of the UEFA European Under-21 Championship. Walking home in the summer evening … Read More
The QPrize Competition
If you have a great idea and need funding, check this out: Qualcomm Ventures is promoting the “QPrize™” a series of international business plan competitions designed to provide over $500,000 … Read More
The Personal Branding Conversation
Guest article by Charles Brown Robert Gentle, in his book “Consultant – Market Yourself,” says that there are three ways to get business: You to client: “Can I do some … Read More
Introduction 1: Definition of Personal Brand and Personal Branding
There is a lot of discussion about Personal Branding and Personal Brands right now, and more and more persons are self-proclaimed personal brand experts. I used to be one of … Read More
How to improve your hotel by adding more and better services
As I have described in my earlier post about improving hostels (7 steps to better hostels), there are a lot to do in improving hotels and other forms of accommodation … Read More
Smart Business Intelligence Online with Yahoo Pipes
Yahoo pipes has closed down why this post might be irrelevant There are a lot of great tools out there for monitoring news sites etc. online, but most of them … Read More
Networking: Follow up mail to help your contacts
As a follow up to my own blog post Networking: ”You can have everything in life that you want if you will just help enough other people get what they … Read More
Effects of using twitter for competitions
The twitter user alexado won the Duct tape marketing contest, where John Jantsch gave away a copy of his book as a prize. The interesting parts here is 1) using twitter … Read More
Networking through blogs
The Swedish blog Disruptive has declared 2009 as the year of cooperation (in Swedish) where the readers of the blog can connect through a listing on a subpage of the blog to … Read More
Getting leverage through multiple passive income streams
During the last week or so I have been discussing ”multiple passive income streams”. It is a quite interesting subject, but from my point of view, there are no such … Read More
Working here
Härarbete is a Swedish expression, invented by Teo Härén, for working wherever you are. I have chosen to translate it into “working here”, which will be a recurring event in … Read More
Starting a business after a lay-off
Does your employer offer you a cash bail out if you willingly quit your job or did you just got laid off? Either way, this can be your chance to … Read More
European Start-up Rally
Last day for registration to this free event is at midnight tomorrow (4th of february). ”Plugg Startup Rally wants to provide a launch platform for emerging European web / mobile … Read More
Networking: ”You can have everything in life that you want if you will just help enough other people get what they want.”
About a week ago I sent an e-mail to my network regarding helping others and what what goals/projects they have set up for the new year. I sent it in … Read More
24 hour business camp – my favourites
The first edition (I hope there will be more) of 24 hour business camp is over, and some 48 new services where started during the 24 hours. Here are my favourites … Read More
24 hour business camp
I suppose that by now the participants of 24hbc has gathered for the dinner that initiates the camp. At 12:00 CET Thursday the event will start and about 90 entrepreneurs … Read More
Smart marketing for smart businesses
Small businesses are often faster moving and have easier to adapt to change, but are small businesses equal to smart business? Generally speaking I would say no, since the small … Read More
7 steps to better hostels
I wrote this guide a few years ago after travelling throughout Latin America and while many hostels are well run and provide decent environments for backpackers and other travelers, there … Read More
Startup Sweden – konceptet sprider sig
Under oktober genomförde The Rynge Group tillsammans med Martin Frönmark Startup Sweden Göteborg 2008, ett koncept som vi har intention att fortsätta driva under 2009, men då i andra städer … Read More
2009 – ett bra år för småföretag
Det vill säga, ett bra år för småföretag som tänker proaktivt, ser möjligheter där storföretagen i kristider ser stora problem. För många småföretag är krisen en väckarklocka där de inser … Read More
New Year’s Resolutions
Every year the same questions arise just a few minutes into the new year. “What are your new year’s resolutions?” I like that question. I like the idea of new … Read More
Entreprenörskap lyfter Västsverige ur krisen: Vinnare i Startup Sweden Göteborg korad!
Pressmeddelande I fredagskväll inleddes Startup Sweden Göteborg, ett evenemang där deltagarna spånar fram en idé och skapar ett företag kring idén under en helg. Deltagarna, som inte hade träffat varandra … Read More
Startup Sweden Göteborg 2008 – Nya företag startas över en helg
Pressmeddelande Den 17-19 oktober 2008 genomförs Startup Sweden i Göteborg då 32 deltagare med olika bakgrunder kommer att starta 4 företag under 48 timmar. På fredagskvällen bestämmer sig projektteamen för … Read More
You do not have a personality!
When talking to friends or introducing myself as working with Personal Branding, many responds that they do not want to appear as someone they don’t are. I totally understand that … Read More
Are you defined by your network?
When talking about personal branding, there are a some experts that says that you can be defined/described just by looking at the network you have. The studies in the field … Read More
10 PR commandments and how to use it for Personal Branding (7–10)
7) Thou shall embrace blogging – It´s not a fad, it´s here to stay. Be part of it. If you have the time and the ability to write a blog … Read More
10 PR commandments and how to use it for Personal Branding (4-6)
4) Thou shall not be fake – Keep it real; don’t hide behind characters and phony IDs. This should be obvious, but many persons try to be something that they … Read More
10 PR commandments and how to use it for Personal Branding (1-3)
Steve Rubel has come up with 10 commandments for public relations professionals. I was thinking of how to use those commandments in the work of personal branding, so I have … Read More
Personal Branding experts
Since I live and work in Sweden I tried to map out who are the experts in the field here in Sweden. Not an easy task, since they are not … Read More
To what extent do your personal contacts refer to you the way you would like?
The other day I visited my father and helped him prepare the new beauty centre for my mother. When introduced to his friend, a business man in the area, I … Read More
The use of personal branding for students
Are you interested in being great in your future profession? Are you confident that you can succeed, if only you had the network of a person that has been in … Read More
Are YOU in control of your life?
The Workplace Are you educated, working with specialized tasks? Then you are probably irreplaceable at your workplace. This is a situation that you can be happy about, but you should … Read More
Help with personal branding
If you just found out about personal branding or have been interested about the subject for some time, I can recommend you to read up on some information at Peter … Read More
Marketing research tool
I just found out how amazing the Google answer (no longer accepting questions) service is, it took me less than an hour to find out the market size of two applications, … Read More
New book on using blog for personal branding and business branding.
Andy Wibbels just released his new book on blogging for small businesses. Andy points out a few really good reasons for having a company blog and I think these can … Read More
The brokeback entrepreneur – is that you?
Leesa Barnes, who helps women start a new business or launch an idea on a shoestring budget writes about the shoestring entrepreneur and how to avoid them. When reading her … Read More
Are blogs the ultimate personal branding tool?
Well, I don’t think it is the ultimate tool since there are a lot of limitations of blogs: Limited target group It is only a small group of people that … Read More
Entrepreneurial brand equity
Some would say that the personal brand for an entrepreneur is not that important since he/she is not in a employee situation, but rather in a hiring position. This is … Read More
Be reminded of your brand attributes
Continuing on the subject of reminding yourself to live with your brand, I found a post by William Arruda. His tip is to put your four most essential branding attributes … Read More
Are you thinking of your brand, when communicating on the Internet?
Most personal development tools, including personal branding, works very well in theory, but very many has problems implementing it in every day life. You draw up plans and strategies for … Read More
Is Big Brother watching you, or is it really Little Brother?
I read a very interesting article by the Swedish writer Sigge Eklund in the last edition of the magazine Diego. He found out that people had starting to write about … Read More
Reading about Personal Branding
I would like to recomend Andres F. Perez Ortega site about personal branding for all of you that speak spanish. For the english spoken readers, Andres has a library-page at … Read More
Is personal branding all about work?
When looking on the Internet for personal branding, the most hits you will get is about applying for jobs, how to build a career etc. But can quitting your job … Read More
The Personal Mission Statement
While setting goals is an important task in the personal brand strategy, there are several different ways to identify and rank the personal goals. I started out by trying to … Read More
Is Your Appearance Too Self-Centered?
On PRWeb you can read about a new tool to check if you website is too self-centered. What the tool really does is checking for words about you (me, I, … Read More
Your online presence
How does one know that the personal brand online is getting the attention it deserves? A group of companies from The Netherlands has put together a site where you can … Read More
Extreme Personal Branding Makeover
As seen on TV, extreme makeovers are very popular. In an article about business makeovers, Marcia Heroux Pounds writes about how an organization in Florida helps four businesswomen in improving … Read More