If you just found out about personal branding or have been interested about the subject for some time, I can recommend you to read up on some information at Peter Montoya’s FAQ as well as signing up for the free resources at his page. It is really good information, even if I represent a slightly different view of the personal brand that is not that focused on career, but rather as a personal development tool.
I am currently working on some material that I will present here later on. The concept in the material will be the foundation for me working with clients in the future.